Kano Model in Project Management

First of all, a project manager must understand the needs of the customers well and be aware of the requirements, and evaluate these needs and requirements in order of priority.  The Kano model is a tool created for exactly this purpose. There are three different categories of customer requirements according to the Kano model. Basic requirements, performance requirements and arbitrary ones.

Types of requirements

Basic requirements: What you normally and naturally expect from a product as a customer is the basic expectation. Failure to fulfill these expectations will certainly be met with dissatisfaction on the part of the customer. Its presence is considered normal and has no effect on satisfaction.

Performance Requirements: Presence of these requirements increases customer satisfaction. Its absence reduces. There is a two-way situation.

Arbitrary requirements: Sometimes you come across an advantage in a product that you did not expect, that you did not think about when purchasing the product, that is not a priority for you.

When is it used?

It is frequently used in project management, especially as part of the planning phase, the planning performance domain.

How is it applied?

Implementing the canoe model is quite simple. At the first stage, it is necessary to reveal customer requirements, then it is necessary to make a distinction according to the categories we have mentioned above. Of course, the next step is how to meet these requirements. The planning effort here is to calculate the necessary resources and manpower for each requirement. After this planning is done, the effect of these requirements on customer satisfaction needs to be analyzed. You will have implemented the canoe model when you create a requirements management plan with the requirements prioritized according to the result of this analysis.

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